Safe Ingredients.

Our approach to ingredients is the same now as it was then: We avoid using allergens, irritants and ingredients in ways that could potentially harm skin. And as ingredient research evolves, so do our products.

Today, all Gumash products are free from parabens. They are thoroughly vetted through a full suite of tests to help ensure your skin’s safety.

built on integrity, innovation, and love for you and your hair color


Our Ambassador, Irma Hasmie

Irma Hasmie was born on January 8, 1982 in Kuala Lumpur. His father was from Kota Bharu, Kelantan while his mother was from Hulu Selangor. Irma is a mixed of Malay, Pakistani and Chinese. She is the eldest of the six siblings and has received her early education at Sekolah Menengah Kebangsaan (P) Bukit Bintang, Kuala Lumpur. She holds a Diploma in Electrical Engineering (Telecommunication) from Universiti Teknologi Malaysia (UTM), Jalan Semarak, Kuala Lumpur. She started her career as an actress and currently she`s involved in a few talk shows as a host.

Explore Gumash.

Shariah Panel

Gumash Nourishing Hair Color is a hairstyle based shariah-based hair dye


Express yourself. Every finish, every texture with Gumash


Get out product for any participating distributor / Agent

Our Story

We are an online hair color company built on integrity, innovation, and love

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